I know it’s good for you, but following the package instructions has always led to a denser, mushier result than I get with white rice. Since it takes about twice as long to cook with a lesser result, I end up choosing white rice more times than not. No longer, though, thanks to Alton Brown. In his technique, he suggests BAKING it! You boil your water, salt, and butter if desired – then pour it over the rice in a baking dish. Seal tightly, and roast for about an hour. Done. Fluffy brown rice – sure to please.